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Our Goal - help guide your business to online success.
Your Online Marketing Partner
Hi and thanks for stopping by. Normally the about us page of a website is the part where we are supposed to boost and brag about awards, certifications and such. We are going to save you all that and get to the meat of why you are here.
As a web design and marketing agency, we are left with the responsibility to provide our clients with the one thing that can make or break their business. We take this responsibility very seriously and am humbled by your trust in us to work with you.
My name is Richelle Anderson; I am the founder and owner of Lighthouse Web Design & Marketing. In 2007 I saw a great need in the area for a small business advocate that could provide the services small businesses needed at a reasonable cost. We started as a web design and online marketing company, as the needs of small businesses grew online, we added search engine optimization and social media marketing and management to our list of services.
What to Expect
When you reach out to us, we will first go through an interview process. This is of course so we can assess your needs and goals, but this also gives you the opportunity to make sure we are a good fit for your organization. Since we work together on your project, we will get to be great friends.
Depending on the services we provide for your company we will stay in touch while we are working on your project. We offer shared files, weekly or monthly updates, and project checklists that allow you to stay on top of the project as much or as little as you wish.
Where we came up with the name?
A lot of companies have used a lighthouse in their name and as a logo. We have a story behind it. When I was little, my grandmother would tell me a story about a seaman and his love that would wait for him to return. She would stand at the highest cliff with her dress flowing in the ocean breeze. She was his beacon home. Little did I know that it was a made up story about the Little Boy Blue and Pinky paintings that were hanging above the bed in the guest room I slept in. If you don’t know the story about these two paintings, it is an interesting read.
All of that is romantic and all and has little to do with small business and the web. Well not really…
It seems that small business owners are awesome at what they know, their business. However, when it comes to websites, how one website ranks over another (SEO), social media, email marketing, etc. they rely on others. As a company, we are their beacon on the rocky seas of understanding the online marketing world. We guide them to online success.
Don’t let all that scare you; we are happy to share how we do what we do if you want to know. If you don’t, that is okay too. We want to fill the need in your company how you need us.
Frequently Asked Questions
What services do you provide?Anything and everything that has to do with your business online. At Lighthouse you can work with one company rather than multiple companies towards your online goals. The Lighthouse team and our partners provide you with a wide skill base. Don’t worry; you will not be shuffled around from person to person. You will deal with Richelle or Ashley who manages your account. We do a lot of the work but when we use our partners, they are working for us, and we are working for you. Our proven method, allows us to offer our clients many services with a unified effort. What does that mean for you? IT WORKS!
How much do you charge?Depends… That was easy enough and didn’t answer your question. But it is true. There are many factors that go into a website, a marketing campaign based on strategy, and social media management. We won’t know the answer until we have a consultation and I have a better idea of what you want to achieve with the website or marketing campaign. The marketing management is a little easier to answer. Once ads, and graphics, are all setup we charge no more than a 20% management fee based on the amount of the advertising budget. To keep it simple, you spend $1,000 a month we charge $200 to manage it giving you a total of $1,200 total out of pocket. As additional graphics, landing pages, and ads are done throughout the campaign, these would be absorbed to a point.
Who do you work with?Many of our clients are looking to generate more leads and sales from the internet both in a specific local area or nationwide. If this fits your needs, we may be a great fit for one another. Let’s setup a time to have a brief conversation and go over your goals to see how we can help guide your business to online success.
Tracking every step of a visitors process is key to learning not only where they came from but what path they took to get to a conversion. This month we learned more about how to optimize analytics to track everything.
To stay on top of the up-coming changes to local search we attend regular re-certification classes throughout the year. This month we learned about all of the changes at Google concerning local and the steps small business owners should take to rank in their local area.