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The Lighthouse SEO & Marketing Blog

Before you start to update your website, evaluate whether it has a goal-oriented website design. Many websites today are pretty, templates that don’t cater to the company’s needs and goals. Therefore, they fail.

changing your business name

Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.

podcast proximity beacons

Proximity Marketing is huge for small and medium-sized businesses to increase foot traffic and calls to their business. In this week’s episode, we learn how Tonya Whittington and Carrie Waters has added a new spin to proximity marketing. 

plumbing marketing

I am sure if you kept up with it, you probably received at least 30 calls this week from marketing agencies telling you that you need them. So let’s get real! Do you really need marketing services?

To-Do Lists are daunting and with a hectic schedule between work and personal, it is easy to feel out of control. Our special guest, Stacey Ogden with The Busy Mom Collective shares her tips on getting more control of not only your to-do list but your life.

The home service industry gets many calls from people trying to sell marketing services. We discuss the marketing metrics that matter whether you are doing your own marketing or outsourcing your home service marketing.

Lighthouse Web Design & Marketing

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“I found Richelle very enjoyable to work with. When I first spoke to her on the phone and we began to plan the website, I never dreamed that we would have such a professional looking website for our organization such as this one. If there were any questions or concerns, she was always readily available to contact and work with me. I appreciated the hours that she worked with me outside the standard 8 am – 5 pm, also. We are very excited about our endeavor with her and would recommend her services to anyone needing design work. Her creativity and ideas helped make our site user-friendly, as well as interesting to those visiting. I appreciate all that she has done, and is doing, to make our site first class.”