The Lighthouse Online Marketing Blog

We share tips, updates, and recommendations about marketing your business online. Learn more about what is needed for your website, updates and tips on search engine optimization, social media, pay-per-click, email marketing, Messenger, and more.


  • marketing trends 2019

    The key to being successful in the 2019 marketplace is to EMBRACE current marketing trends! We must be at the forefront of adjusting marketing strategies and customer experience to capitalize on these new trends, and your efforts will be rewarded with increased sales and company success. We cover 5 of the marketing trends we see impacting business this year.

    chosing a web design agency

    It may seem easy to pick a web design agency for your website. It is also easy to get in a bad situation with an agency or freelancer that may not have it all together. We talk about what to watch out for and expect when working with an agency for your web design project.

    Before you start to update your website, evaluate whether it has a goal-oriented website design. Many websites today are pretty, templates that don’t cater to the company’s needs and goals. Therefore, they fail.

    small business owner name change

    Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.

    podcast proximity beacons

    Proximity Marketing is huge for small and medium-sized businesses to increase foot traffic and calls to their business. In this week’s episode, we learn how Tonya Whittington and Carrie Waters has added a new spin to proximity marketing. 

    plumbing marketing

    I am sure if you kept up with it, you probably received at least 30 calls this week from marketing agencies telling you that you need them. So let’s get real! Do you really need marketing services?

    Richelle Anderson

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