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The Lighthouse SEO & Marketing Blog

Reviews are hard and the home service industry depends on them to drive service calls. In this short podcast, we talk up reviews. How to prepare for them, how to ask for them, and how to manage them. 

Posted In: Internet Marketing

Making the time for content marketing is not a hard feat. We share time-saving tips to help you whether you are doing your own or outsourcing your content to an outside agency.

Content Marketing is the hidden gem in getting your customers to come to you (inbound marketing). This long-term strategy has proven to be very effective in generating visibility for the business, create loyal relationships while feeding customers what they want – information to make a more educated buying decision. Last time we talked about creating […]

What is Content Marketing and why it matters to your business?

On this week’s episode, we talk up contracts and how businesses can protect themselves, how to deal with employees, and more.

SEO Internal Links

Internal links are a key factor in search engine optimization but are also a benefit to your website visitors. These links point to other areas of your website and are a key part of search engine optimization. Let’s break down these links so you use them effectively.

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