The Lighthouse Online Marketing Blog

We share tips, updates, and recommendations about marketing your business online. Learn more about what is needed for your website, updates and tips on search engine optimization, social media, pay-per-click, email marketing, Messenger, and more.


  • Before you start to update your website, evaluate whether it has a goal-oriented website design. Many websites today are pretty, templates that don’t cater to the company’s needs and goals. Therefore, they fail.

    small business owner name change

    Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.

    podcast proximity beacons

    Proximity Marketing is huge for small and medium-sized businesses to increase foot traffic and calls to their business. In this week’s episode, we learn how Tonya Whittington and Carrie Waters has added a new spin to proximity marketing. 

    plumbing marketing

    I am sure if you kept up with it, you probably received at least 30 calls this week from marketing agencies telling you that you need them. So let’s get real! Do you really need marketing services?

    To-Do Lists are daunting and with a hectic schedule between work and personal, it is easy to feel out of control. Our special guest, Stacey Ogden with The Busy Mom Collective shares her tips on getting more control of not only your to-do list but your life.

    The home service industry gets many calls from people trying to sell marketing services. We discuss the marketing metrics that matter whether you are doing your own marketing or outsourcing your home service marketing.

    Richelle Anderson

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