The Lighthouse Online Marketing Blog

We share tips, updates, and recommendations about marketing your business online. Learn more about what is needed for your website, updates and tips on search engine optimization, social media, pay-per-click, email marketing, Messenger, and more.


  • To-Do Lists are daunting and with a hectic schedule between work and personal, it is easy to feel out of control. Our special guest, Stacey Ogden with The Busy Mom Collective shares her tips on getting more control of not only your to-do list but your life.

    The home service industry gets many calls from people trying to sell marketing services. We discuss the marketing metrics that matter whether you are doing your own marketing or outsourcing your home service marketing.

    This article is a hard one to write, but I feel it is necessary to shake some reality into small business owners who are foregoing profits because of one major mistake. It’s all too common for me to see a small business owner create a business plan, make a great website, then sit back and wait for business to come their way.

    Reviews are hard and the home service industry depends on them to drive service calls. In this short podcast, we talk up reviews. How to prepare for them, how to ask for them, and how to manage them. 

    Making the time for content marketing is not a hard feat. We share time-saving tips to help you whether you are doing your own or outsourcing your content to an outside agency.

    Content Marketing is the hidden gem in getting your customers to come to you (inbound marketing). This long-term strategy has proven to be very effective in generating visibility for the business, create loyal relationships while feeding customers what they want – information to make a more educated buying decision. Last time we talked about creating […]

    Richelle Anderson

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