The Lighthouse Online Marketing Blog

We share tips, updates, and recommendations about marketing your business online. Learn more about what is needed for your website, updates and tips on search engine optimization, social media, pay-per-click, email marketing, Messenger, and more.


  • This article is a hard one to write, but I feel it is necessary to shake some reality into small business owners who are foregoing profits because of one major mistake. It’s all too common for me to see a small business owner create a business plan, make a great website, then sit back and wait for business to come their way.

    Reviews are hard and the home service industry depends on them to drive service calls. In this short podcast, we talk up reviews. How to prepare for them, how to ask for them, and how to manage them. 

    Making the time for content marketing is not a hard feat. We share time-saving tips to help you whether you are doing your own or outsourcing your content to an outside agency.

    Content Marketing is the hidden gem in getting your customers to come to you (inbound marketing). This long-term strategy has proven to be very effective in generating visibility for the business, create loyal relationships while feeding customers what they want – information to make a more educated buying decision. Last time we talked about creating […]

    What is Content Marketing and why it matters to your business?

    On this week’s episode, we talk up contracts and how businesses can protect themselves, how to deal with employees, and more.

    Richelle Anderson

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