It is easy to get lost in the shuffle of all the different marketing tactics. We cover the recommended elements of online marketing to make you successful.
The Lighthouse Online Marketing Blog
We share tips, updates, and recommendations about marketing your business online. Learn more about what is needed for your website, updates and tips on search engine optimization, social media, pay-per-click, email marketing, Messenger, and more.
An SEO Audit provides an extensive look at how to get your business to rank in search engines. Whether you are trying to rank locally or nationally an audit gives a good roadmap to what needs to be done to improve rankings for your business.
Content marketing isn’t hard in fact it is easily done wrong. If you know what not to do you can save time and money in your marketing efforts.
Two years after Google’s announcement about SSL’s as a ranking factor in search had many website owners scrambling to implement website security on their website. In our post, we cover what SSL Certificates are, why they are needed and should you even worry about them.
Your company’s reputation can be damaged by negative, false information about the company itself, but also about any employees, management staff, or related companies. Social media allows this “news” to spread fast.
SEO is obviously the greatest web marketing technique today and with so much popularity, search engines have rules governing the way businesses use the handy techniques. People develop new SEO techniques to appear at the top off the results, but some people use unscrupulous ways to achieve this. It is for this reason that Google, the major search engine keeps making changes to the rules with an aim of balancing the playing field. Here are some recent Google SEO updates that have had a significant impact on the SEO industry and its methods.