Proximity Marketing is huge for small and medium-sized businesses to increase foot traffic and calls to their business. In this week’s episode, we learn how Tonya Whittington and Carrie Waters has added a new spin to proximity marketing.
Guiding Light – The Small Business Podcast
A podcast covering the topics that impact your business. We will have special guests from all industries to talk about the things that might keep you up at night. We will still cover topics like social, search, and marketing – but will also include topics like healthcare, cash flow, and the other challenges that many faces at their company.
Have a topic you would like to cover? Let us know.
To-Do Lists are daunting and with a hectic schedule between work and personal, it is easy to feel out of control. Our special guest, Stacey Ogden with The Busy Mom Collective shares her tips on getting more control of not only your to-do list but your life.
Reviews are hard and the home service industry depends on them to drive service calls. In this short podcast, we talk up reviews. How to prepare for them, how to ask for them, and how to manage them.
Content Marketing is the hidden gem in getting your customers to come to you (inbound marketing). This long-term strategy has proven to be very effective in generating visibility for the business, create loyal relationships while feeding customers what they want – information to make a more educated buying decision. Last time we talked about creating […]
What is Content Marketing and why it matters to your business?
On this week’s episode, we talk up contracts and how businesses can protect themselves, how to deal with employees, and more.
In this weeks episode, we cover how small businesses can network themselves both online and offline. Most do not have an effective follow-up system in place. Learn how to silence your “Gremlins” whether it be fear of rejection, not wanting to come off as too salesy, or just lack of time.
In Episode 3, we discuss the communication options businesses have including Internet backup options for small business, telephone options, challenges of multi-location businesses, and more.