Search Engine Optimization


How your business and website appear in search can make or break your business. We share tips and up-to-date recommendations to getting ranked in the major search engines to not only increase your business’s visibility but phone calls and traffic to your location.


  • local search for small business

    How does your business appear when people search for services or products in their area. We share tips and insight into what local search is and what to focus on to improve your local search rankings.

    small business owner name change

    November 13, 2018

    Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.

    SEO Internal Links

    February 24, 2018

    Internal links are a key factor in search engine optimization but are also a benefit to your website visitors. These links point to other areas of your website and are a key part of search engine optimization. Let’s break down these links so you use them effectively.

    Google Analytics

    February 18, 2018

    Google provides many tools that can be used to see how you are doing in search and your other online marketing efforts. We dive into the tools and options you should have to keep a good eye on your website.

    February 18, 2018

    The other side of Google search is advertising. Google will list your website, location, or products for a fee in the search results.We visit paid search options and tips.

    February 18, 2018

    Google searches are the core to a business’s success. Search engine optimization can seem more like magic to many business owners. Let’s look behind the curtain and expose the key things you should know whether you are doing it yourself or hiring a search engine optimization expert.

    SEO converts more visitors

    August 23, 2017

    The goal of search engine optimization (SEO) is to improve the visibility of your website and attract visitors, without having to pay for every click. When done correctly, SEO is much more than that. With SEO, you can improve website conversions. Capitalizing on what search engines are looking for with value-based usability and quality authoritative content, you can be successful.

    What is an SEO Audit

    An SEO Audit provides an extensive look at how to get your business to rank in search engines. Whether you are trying to rank locally or nationally an audit gives a good roadmap to what needs to be done to improve rankings for your business.

    Website Content Issues

    October 18, 2016

    SEO is obviously the greatest web marketing technique today and with so much popularity, search engines have rules governing the way businesses use the handy techniques. People develop new SEO techniques to appear at the top off the results, but some people use unscrupulous ways to achieve this. It is for this reason that Google, the major search engine keeps making changes to the rules with an aim of balancing the playing field. Here are some recent Google SEO updates that have had a significant impact on the SEO industry and its methods.

    Should I work with a marketing or seo agency

    As a small business you are getting calls and emails daily saying you should work with a marketing or seo agency. Here are some tips to check them out and know if they are a good fit for your company.

    Richelle Anderson

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    Since 2006, the Lighthouse web design and marketing team has been creating custom websites and strategic marketing strategies. Each marketing campaign is built around the goals and needs of our clients and backed by solid marketing strategy.

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    Guiding Business to Online Success

    It is more than a catchy slogan. Often business owners are lost when it comes to using the available online tools and networks strategically to grow their business. We study and stay on top of these outlets to provide effective design and marketing services to get their phone ringing and door swinging.

    When you work with Lighthouse, you can be confident that you are partnering with the right marketing agency.