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Search Engine Optimization

How your business and website appear in search can make or break your business. We share tips and up-to-date recommendations to getting ranked in the major search engines to not only increase your business’s visibility but phone calls and traffic to your location.

small business owner name change

Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.

SEO Internal Links

Internal links are a key factor in search engine optimization but are also a benefit to your website visitors. These links point to other areas of your website and are a key part of search engine optimization. Let’s break down these links so you use them effectively.

Google Analytics

Google provides many tools that can be used to see how you are doing in search and your other online marketing efforts. We dive into the tools and options you should have to keep a good eye on your website.


The other side of Google search is advertising. Google will list your website, location, or products for a fee in the search results.We visit paid search options and tips.


Local search is search engine optimization for businesses that work with customers and clients in their area. Both physical location and service-area based businesses will benefit from local searches.


Google searches are the core to a business’s success. Search engine optimization can seem more like magic to many business owners. Let’s look behind the curtain and expose the key things you should know whether you are doing it yourself or hiring a search engine optimization expert.

SEO converts more visitors

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The goal of search engine optimization (SEO) is to improve the visibility of your website and attract visitors, without having to pay for every click. When done correctly, SEO is much more than that. With SEO, you can improve website conversions. Capitalizing on what search engines are looking for with value-based usability and quality authoritative content, you can be successful.

What is an SEO Audit

An SEO Audit provides an extensive look at how to get your business to rank in search engines. Whether you are trying to rank locally or nationally an audit gives a good roadmap to what needs to be done to improve rankings for your business.

Website Content Issues

SEO is obviously the greatest web marketing technique today and with so much popularity, search engines have rules governing the way businesses use the handy techniques. People develop new SEO techniques to appear at the top off the results, but some people use unscrupulous ways to achieve this. It is for this reason that Google, the major search engine keeps making changes to the rules with an aim of balancing the playing field. Here are some recent Google SEO updates that have had a significant impact on the SEO industry and its methods.

Should I work with a marketing or seo agency

As a small business you are getting calls and emails daily saying you should work with a marketing or seo agency. Here are some tips to check them out and know if they are a good fit for your company.

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Lighthouse Web Design & Marketing

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(662) 553-4777

1800 West Main Street #204
Tupelo, MS 38801
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“I found Richelle very enjoyable to work with. When I first spoke to her on the phone and we began to plan the website, I never dreamed that we would have such a professional looking website for our organization such as this one. If there were any questions or concerns, she was always readily available to contact and work with me. I appreciated the hours that she worked with me outside the standard 8 am – 5 pm, also. We are very excited about our endeavor with her and would recommend her services to anyone needing design work. Her creativity and ideas helped make our site user-friendly, as well as interesting to those visiting. I appreciate all that she has done, and is doing, to make our site first class.”