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SEO Optimization

Posted on: by:   Categories: Company News -

Last Modified: September 17, 2016

If we do not know what is working how can we duplicate it and more important if we see what is ineffective we can change tactics. This month we took a refresher on Google Analytics and learned a few of the newest methods used to track a website visitor while they are on our website.

Some of the tactics we learned were

  • Setting up effective Event Tracking (buttons, video views, etc)
  • Tracking outbound links
  • Tracking non-interaction events on a website
  • Customize channels to easily track high-cost traffic and conversions.
  • Utilizing goals within analytics to track engagement, events, conversion, and more.
  • Optimizing analytics for local search and call tracking.

We cannot wait to utilize many of the techniques we learned during the continuing education training session.


Lighthouse Web Design & Marketing

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