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SEO Optimization

Posted on: May 17th, 2016 by: Richelle Anderson  Categories:

If we do not know what is working how can we duplicate it and more important if we see what is ineffective we can change tactics. This month we took a refresher on Google Analytics and learned a few of the newest methods used to track a website visitor while they are on our website.

Some of the tactics we learned were

  • Setting up effective Event Tracking (buttons, video views, etc)
  • Tracking outbound links
  • Tracking non-interaction events on a website
  • Customize channels to easily track high-cost traffic and conversions.
  • Utilizing goals within analytics to track engagement, events, conversion, and more.
  • Optimizing analytics for local search and call tracking.

We cannot wait to utilize many of the techniques we learned during the continuing education training session.

Richelle is the founder of Lighthouse and has over 25 years of experience in online marketing and website design. Richelle enjoys meeting with clients to pinpoint their goals and come up with a strategy to achieve them. She is active with many groups; including a mastermind group for business owners, a podcast, as well as industry groups to stay current with current marketing, search, and design trends. When not helping businesses, she spends time with family including her fur-kids which you may see pop in to say hello during one of her podcasts.


Lighthouse Web Design & Marketing

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(662) 553-4777

1800 West Main Street #204
Tupelo, MS 38801
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