SEO Optimization

Tracking every step of a visitors process is key to learning not only where they came from but what path they took to get to a conversion. This month we learned more about how to optimize analytics to track everything.

May 17th, 2016
Last Modified: September 17, 2016

If we do not know what is working how can we duplicate it and more important if we see what is ineffective we can change tactics. This month we took a refresher on Google Analytics and learned a few of the newest methods used to track a website visitor while they are on our website.

Some of the tactics we learned were

  • Setting up effective Event Tracking (buttons, video views, etc)
  • Tracking outbound links
  • Tracking non-interaction events on a website
  • Customize channels to easily track high-cost traffic and conversions.
  • Utilizing goals within analytics to track engagement, events, conversion, and more.
  • Optimizing analytics for local search and call tracking.

We cannot wait to utilize many of the techniques we learned during the continuing education training session.

Filed In: Company News


Richelle Anderson

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Since 2006 the Lighthouse web design and marketing team has been creating custom websites and strategic marketing strategies. Each marketing campaign is built around the goals and needs of our clients and backed by solid marketing strategy.

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It is more than a catchy slogan. Often business owners are lost when it comes to using the available online tools and networks strategically to grow their business. We study and stay on top of these outlets to provide effective design and marketing services to get their phone ringing and door swinging.

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