Local Search Optimization
Local Search Optimization is when a person searches for products and services in their area. In fact, over 80% of local searches result in a visit to the location to make a purchase. Search engines treat "local intent searches" differently and are triggered when a person searches a keyword with the city or state name in the search.
Ranking your business in local search results must be earned. Earning the right to appear for a specific keyword or phrase is achieved by providing the “key ranking factors” that top search engines require. These key ranking factors are referred to as E.A.T. (Expertise, Authority, and Trust).
Lighthouse Web Design & Marketing covers all aspects of ranking your business for these local “intent” searches and to achieve the expertise, authority, and trust your business needs to succeed not only in searches but with your site visitors.
Local SEO is different: not only do you need strong content and links, but your business must also have active listings on Google my Business, active Bing/Yahoo accounts, a mobile-friendly website, quality content, accurate listings in trusted directories, and local content.
With over 20 years of online marketing, web design, and SEO experience, we stay up-to-date with the ever-changing "rules" the search engines expect businesses to follow, keeping you ahead these changes and your competition. Ready to get started? Give us a call, we can go over any questions you have, see how your current rankings are, and set up a plan based on your local search audit, and your budget.
Covering all Aspects of Local SEO
Keywords are the foundation of search engine optimization. Know what words and phrases are used by your customers when searching for your product or services.
Extensive competitor research that not only identifies your competitors on local searches, it also reveals their strategy and methods.
Your website is the foundation of your business. It must be user-friendly, have localized content, optimized for mobile, as well as have the local snippets of code needed for local intent searches.
Links from high-quality websites are signals of authority in your area to search engines. These links will not only aid in local search efforts, they will generate traffic to your website.
Consistent business information (NAP) is vital to local search optimization. With thousands of general and niche directories on the web, we establish and optimize your information.
86% of consumers read reviews for local businesses. An effective review strategy builds your trust online with your customers and search engines.
Search engines and your customers love informative content. This type of content help proves your expertise in your area as well as help your visitors transition through the buying cycle to conversion.
Search engines and potential customers look to trusted niche directories like Angielst, Avvo, etc. not only for business information, they also look at reviews, projects, and more.
Local Search Marketing
Local search campaigns work best with a marketing campaign that focuses in your local area including paid search and retargeting.
Search engines look at specific social signals for local rankings. Know which networks to focus on to not only help in Local SEO but reach your target audience.
Effective use of Google my Business (GMB), Apple Maps, and Bing Places to provide accurate information about your business location as well as deals, promotions, and more.
Monitoring for mentions of your business, search trends, changes to search engine requirements, and links from other website are required to stay ahead of negative results.
“I’ve worked with Richelle on 2 different web design projects. Both times she has hit it out of the park. I’ve had so many positive comments about my sites over the past 6 years. Richelle’s expertise is web page design and online marketing has been so helpful! I’m very grateful for her designs, ideas, guidance and help with my online presence and other marketing ideas!”
Cleaning & Restoration
“We have been very impressed with the results already with less than 30 days into our agreement. Richelle has captured the concept of my industry quickly allowing her to pinpoint my market audience. Very glad she is apart of our team!”
Amanda Todd Daniels
Attorney at Law
"Looking for a website for your business, which potential clients will actually see? Lighthouse Web Designs is just the company to use. I had hired another company to put together a website for my law office, and spent thousands of dollars in the process. My website never showed up anywhere near the first page on Google and other search engines. After hiring Lighthouse they immediately honed in on what I needed, and now I am finally staring to get calls from potential clients telling me they saw my law office website on the first page of Google, and it is all thanks to Lighthouse Web Design & Marketing."
Local Search Optimization Package
Our local search engine optimization package is structured around the goals and budget you have for the campaign. From set-up to on-going monthly tasks our local search plans have your business covered.