Online Marketing

Online Marketing is a broad term that simply means marketing your website’s URL on other websites and search engines to increase the traffic to your website. Internet marketing traffic does not come from an organic search like you receive from search engine optimization; usually, this traffic is paid for with time or money. Lighthouse incorporates our online marketing solutions alongside our search engine optimization and local search plans to develop a custom plan for the success of your company’s website.

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Online Marketing Services

Increase Relevant Traffic

Lighthouse uses proven methods to bring relevant visitors to your website through search engines, social media, as well as other websites.

Email Marketing

Email Marketing is one of the top ways to get your audience to revisit specific areas of your website. Lighthouse can help build your email list, build a professional that will engage your audience to visit your website.

Content Marketing

Content Marketing is also known as “Inbound Marketing” is the most online marketing method. We not only help come up with ideas about content but we help you promote it to get it seen.

Pay per Click Campaigns

Pay per Click Marketing includes Google AdWords, Remarketing Campaigns, Bing, and other Social Media websites. What most of our clients like about pay-per-click campaigns is they are only charged when someone clicks on their ad and visits their website.

Social Media Marketing

Social Media Marketing is very different from just posting and building a following. We pull targeted traffic from the social media networks and push them to your website.

Search Marketing

Search engine marketing encompasses a range of activities all centered around making your website more visible when someone uses a search engine. If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines’ results pages, or it will never deliver the value to your business that today’s economy demands.

How can Online Marketing Help You?

Content marketing generates 3 times as many leads as traditional outbound marketing but costs 62% less. ~ Source Hubspot ~ January 2015
Small businesses are using social media as one of their primary marketing methods. That means if you aren’t there your customers are only seeing your competitor. Ouch!
The internet is full of millions of websites. An effective marketing campaign coupled with smart search optimization is how business stands out.

Ready to get started or have a question? We can help uncover potential opportunities in achieving your online goals.

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