Marketing your business online
Online marketing or digital marketing has grown since more people access information online. Marketing your business online is inbound marketing – you put information out there that “attract” your target audience.
How companies use different forms of marketing online will depend on their goals. Lighthouse fully understands how to effectively use these forms of online marketing to help our customers succeed in their marketing goals.
The team at Lighthouse is here to help navigate the multi-faceted, vast world of digital marketing. We build effective campaigns, so your business is working to achieve its goals 24 hours a day 7 days a week.
With over 20 years of online marketing, web design, and SEO experience, we stay up-to-date with the ever-changing "rules" the search engines expect businesses to follow, keeping you ahead these changes and your competition. Ready to get started? Give us a call, we can go over any questions you have, see how your current rankings are, and set up a plan based on your local search audit, and your budget.
Covering all Aspects of Marketing your Business Online
Your website is the foundation of everything you do online. It must represent your company well, stand out from the crowd, and help your business grow.
Search is how your target audience finds you in both your local or nationwide. SEO is complicated and ever-changing; your SEO efforts need to adapt to these changes to keep you above your competitors.
Social media marketing is a critical element to build visibility and connect with your audience. We work side by side with you on the most effective networks for your business to keep your audience engaged.
Local Search Optimization is when a person searches for products and services in their area. Search engines treat "local intent searches" differently and are triggered when a person searches a keyword with the city or state name in the search.
Email is more than just newsletters and is an effective way to stay front of mind with your customers, prove authority, as well as nuture your leads.
Messenger is growing in popularity as a way to communicate with potential or current customers. From chatbots, advertising, and more we make Messenger work for you.
Pay per Click
Search engines and your customers love informative content. This type of content help proves your expertise in your area as well as help your visitors transition through the buying cycle to conversion.
Search engines and potential customers look to trusted niche directories like Angielst, Avvo, etc. not only for business information, they also look at reviews, projects, and more.
Search engines and your customers love informative content. Lead magnets, articles, press releases and more. We build effective campaigns to get you noticed.
Leads are the lifeblood of any service-based business. We develop strategies to generate leads and phone calls to your business.
Need to get the word out about your product, service? Great PR get your products and newsworthy items in front of the people that matter.
Monitoring your online marketing campaigns show us what is working and limits the waste of your marketing budget on uneffective efforts.
“I’ve worked with Richelle on 2 different web design projects. Both times she has hit it out of the park. I’ve had so many positive comments about my sites over the past 6 years. Richelle’s expertise is web page design and online marketing has been so helpful! I’m very grateful for her designs, ideas, guidance and help with my online presence and other marketing ideas!”
Cleaning & Restoration
“We have been very impressed with the results already with less than 30 days into our agreement. Richelle has captured the concept of my industry quickly allowing her to pinpoint my market audience. Very glad she is apart of our team!”
Amanda Todd Daniels
Attorney at Law
"Looking for a website for your business, which potential clients will actually see? Lighthouse Web Designs is just the company to use. I had hired another company to put together a website for my law office, and spent thousands of dollars in the process. My website never showed up anywhere near the first page on Google and other search engines. After hiring Lighthouse they immediately honed in on what I needed, and now I am finally staring to get calls from potential clients telling me they saw my law office website on the first page of Google, and it is all thanks to Lighthouse Web Design & Marketing."