Marketing your business online can be challenging. Perhaps the biggest challenge for small and medium-sized businesses is that methods changes as search engines and social network evolve.
At Lighthouse Web Design & Marketing we stay in front of these changes, keeping your website design, social media marketing, search engine optimization, and online marketing working for your business.
We start with your goals and budget to create a “blanket” approach to cover all area of marketing your business.
People respond to familiarity. It is vital that your message is consistent across both your online and offline marketing efforts.
Your website is your online store or office. Everything about your website needs to deliver your message fast; we have what you want, and we are the best place to do business with. At Lighthouse, we have the experience needed to deliver your message and convert these visitors into customers and clients.
Most business owners have a love/hate relationship with social media. They know they have to be there, but they struggle to measure their results. Lighthouse works with you to create a social media strategy that will work for your business. We set attainable goals for each campaign that will help you achieve the goals you have for your business.
When people are looking for products or services they rely on search engines to find a solution to their problem, compare products, get the best price, or to find a phone number or address of a business. If you can’t be found, you are losing business to your competitors. We use methods and tactics that will help your customers find you.
Not quite dead yet, email marketing is a great way to stay in touch with your customers and clients. We work to help build your list and stay front of mind with them.
For our local service, retail stores, and restaurants, proximity marketing is an excellent way to reach customers that are within a certain distance of your business. Many combined with a solid marketing strategy, sales funnel or chatbot, the results are AHHMAZING!
The key to proving you are the right person to buy from through your content. Content consists of written text, images, video and more. The intent is to capture visitors when they are looking to solve a problem, answer a question, or what product to buy. Your content can prove to them that you are knowledgeable on the topics that matter to them.
Lighthouse Web Designs & Marketing helps come up with content ideas, generate great content for you (not everyone has this gift), and market the content out on the web giving you quality traffic to your website.
Video and audio are hot, really hot and there are more opportunities than ever to get your message out as people watch videos of funny pranks, cute kittens, and stories from their friends. We help put together videos for your business that go in these spaces.
Offline Marketing Support
We are an online agency but know that local offline marketing is important if you rely on business from your local area. We work with reps from radio, billboard, and other outlets to make sure you have a consistent message offline and online.