Working with an SEO/Marketing Agency
As a small business you are getting calls and emails daily saying you should work with a marketing or seo agency. Here are some tips to check them out and know if they are a good fit for your company.
Search engine optimization is how you gain free traffic from the search engines. Ranking in search is earned based on many factors. While the search engines do not provide us with specifics, they do provide us with guidelines to follow that are built on Expertise, Authority, and Trust (E.A.T.).
E.A.T is achieved through your website content, links, and reputation. Each aspect of our SEO campaigns focuses on these “requirements” to effective rank your website in search engines.
If you have a local business and want to build up search rankings in your area, look at our local search optimization services.
The Lighthouse SEO team has extensive experience in search engine optimization. We follow a high standard of service based on Google’s guidelines and proven methods. Not all agencies follow this principle, and their clients pay the ultimate price. As a provider of Search Engine Optimization (SEO) and internet marketing services, our goals are to improve traffic, rankings, and conversions while achieving a positive ROI.
The first step is knowing what phrases and words people search for when looking for your products or services. We dive deep into historical data to see how people search for the services you provide and the products you carry.
We help optimize each page of your website improving the content and copy to not only give your website visitors what they need to decide to do business with you, but to also make the copy search-friendly, so it is found in searches.
How your website ranks in searches is much more than just words on a page. It involves the structure of the data on your website. We include the sitemaps and snippets of code (Schema markup) so that search engines like Google and Bing can understand what your business is all about and provide better search results.
Backlinks are a crucial component of seo. Backlinks are links that point to your website. For quality search engine optimization, you need high-quality links pointing to your website. We have connections with many of these relevant and high-quality websites.
As a small business you are getting calls and emails daily saying you should work with a marketing or seo agency. Here are some tips to check them out and know if they are a good fit for your company.
How does your business appear when people search for services or products in their area. We share tips and insight into what local search is and what to focus on to improve your local search rankings.
Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.