Search Engine Optimization
Search Engine Optimization is about being found online.
There is no trickery to it. We simply lay out your website’s code and content to make you more relevant for your products and services.
Search Engine Optimization ( SEO ) is improving the visibility of a business location and/or its website online. This includes search engines like Google, Bing, etc. This also includes other websites that people might use to find the product or service the company offers.
There are multiple factors that go into the formula or algorithm that search engines use. These algorithms are top secret but through experience and a watchful eye we can pick up on changes in ranking when the algorithm is updated.
Search Engine Optimization is always changing. On average, search engines put out 500 – 600 changes per year. Businesses that are in high-competitive markets must stay ahead of these changes if they hope to achieve and keep rankings in Google.
Fact: Searches are different based on the device you use and your search history?
Fact: Google and other search engines base your ranking on trust. Expertise – Authority – Trustworthiness
We develop and execute inclusive digital marketing strategies that target the right keywords, expanding and increasing your presence on Google and Bing.
Your website’s content is the proof that you do what you do. Let us help grow your site’s authority by creating awesome content that will earn links and shares.
Today, 95% of users search on mobile devices, tablets, and smartphones to find local businesses. If you own a business that relies mostly on local customers, there is no better way to reach your audience than with Local SEO.
Search Optimization Process
Lighthouse offers three different audits that allow us to look under the hood of your website, links, reputation, and how all of this impacts your ranking in search. Essentially, we are looking for how trustworthy your company and website appear to Google.
Website Audit – We look at your website including site structure, user-friendliness (mobile), speed, content focus, blog, category structure and more.
SEO Audit – The SEO Audit includes a website audit but expands on the off-site factors that impact your search rankings; duplicate content, links coming into the website and their value since not all links are good links.
Local Search Audit – When you are focusing your efforts in your local area search is a bit different. The local search audit includes a website audit with a more local focus. We are also looking at the off-site factors like maps, review analysis, business citations, and link coming in from local resources.
Once we deliver the audit, we can help tackle some of the tasks, or we can hand the audit off to your team. The audit contains straight forward instructions on the tasks needed to complete the goals laid out during our strategy meetings.
SEO Consultant Services
Businesses that are in high-competitive markets that do not have an in-house team may require on-going assistance. Lighthouse will work with you, or your team to achieve your company’s goals. Depending on your specific situation we may require a search audit before offering our consulting services.
If you have a question about your search rankings, request a consultation.
This consultation will give both of us an opportunity to ask questions and see if a search campaign will help you achieve your goals. There is no charge for this initial consultation.