Search Engine Optimization & Marketing
Search engines want to give their searchers a good experience. Lighthouse Web Design & Marketing stays on top of what they are looking for and delivers it to them.
Search Optimization (Organic Rankings)
Search engine optimization is not a mythical or magical thing. One thing to understand is that it requires on-going work depending on the competition in your industry. How websites and business rank over another is a complicated topic, but it all boils down to, doing more than your competitor in the different areas of search.
Optimizing your website, pages, products, etc. is a crucial part of your online presence. When your potential customers search for your products and services, you want to be in the top 5 – 10 results. It is true that people go to die on the 2nd page of search results, people solely rely on what is on the 1st page of search results. When your website is optimized correctly, you will come up in organic search results when people are searching for your products and services.
It is easy to get your website to rank in the top results when they search for your business name.
Knowing what keywords and phrased people are searching to find your products and services is vital. We check trend reports, search data, and more so we are focusing on these phrases in your search engine optimization campaign.
Search engine marketing has many options, depending on your industry and budget, we will recommend using a few of these either while you are working on your organic search rankings or as an on-going way to market your business.
What you should know.
Most online marketing is either a pay-per-click (PPC), meaning you only pay when someone clicks, a pay-per-impression CPM, when someone sees your ad, or pay for engagement, often seen on social media networks where you are paying for how people interact with your ads.
Search marketing consists of the first two and depends on if you are running text ads in searches or video ads. Google Adwords and Bing Ads both let you know what your PPC and CPM amounts are allowing you to evaluate the data.
What we do
At Lighthouse Web Design & marketing we start with your budget, we research, set up, and maintain your campaigns. As we see results and meet your goals, we will encourage you to increase your budget, so you multiply your results. With all marketing, it requires testing as we see which wording, images, work best with your audience and the network.
We tweak your campaigns as we go, so there is no waste to your time or marketing budget.
Do you want to know what it will take you to rank higher?
Then do this: Request a Free SEO Diagnostic Review.
During your private 30-minute meeting by phone or our web meeting service, an SEO Advisor will perform a live analysis of your website to uncover lost opportunities in your search rankings. You’ll see exactly what your website does well, what it doesn’t, and what to do next. There’s no cost and no obligation if you qualify.Schedule My FREE SEO Diagnostic Review