Search Engine Optimization

Search Engine Optimization - SEO

Search engine optimization is how you gain free traffic from the search engines. Ranking in search is earned based on many factors. While the search engines do not provide us with specifics, they do provide us with guidelines to follow that are built on Expertise, Authority, and Trust (E.A.T.).

E.A.T is achieved through your website content, links, and reputation. Each aspect of our SEO campaigns focuses on these “requirements” to effective rank your website in search engines.

If you have a local business and want to build up search rankings in your area, look at our local search optimization services.

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The Lighthouse SEO team has extensive experience in search engine optimization. We follow a high standard of service based on Google’s guidelines and proven methods. Not all agencies follow this principle, and their clients pay the ultimate price. As a provider of Search Engine Optimization (SEO) and internet marketing services, our goals are to improve traffic, rankings, and conversions while achieving a positive ROI.

Search Engine Optimization Services

Keyword Research

The first step is knowing what phrases and words people search for when looking for your products or services. We dive deep into historical data to see how people search for the services you provide and the products you carry.

Content Building

We help optimize each page of your website improving the content and copy to not only give your website visitors what they need to decide to do business with you, but to also make the copy search-friendly, so it is found in searches.

Website - Technical SEO

How your website ranks in searches is much more than just words on a page. It involves the structure of the data on your website. We include the sitemaps and snippets of code (Schema markup) so that search engines like Google and Bing can understand what your business is all about and provide better search results.

Link Building

Backlinks are a crucial component of seo. Backlinks are links that point to your website. For quality search engine optimization, you need high-quality links pointing to your website. We have connections with many of these relevant and high-quality websites.

Our SEO Approach

Learn the Basics of SEO

local search for small business

Local Search – Strategy Guide for Small Business

How does your business appear when people search for services or products in their area. We share tips and insight into what local search is and what to focus on to improve your local search rankings.

small business owner name change

6 Critical Steps to Remember if you Change Your Business Name

Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.

SEO Internal Links

Internal Links – Guide your visitors one link at a time

Internal links are a key factor in search engine optimization but are also a benefit to your website visitors. These links point to other areas of your website and are a key part of search engine optimization. Let’s break down these links so you use them effectively.

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Richelle Anderson

Partner With Us

Since 2006, the Lighthouse web design and marketing team has been creating custom websites and strategic marketing strategies. Each marketing campaign is built around the goals and needs of our clients and backed by solid marketing strategy.

Let's Talk

Lighthouse Web Design & Marketing

Call or Text:
(662) 553-4777

1800 West Main Street #204
Tupelo, MS 38801
Office Hours by Appointment

Guiding Business to Online Success

It is more than a catchy slogan. Often business owners are lost when it comes to using the available online tools and networks strategically to grow their business. We study and stay on top of these outlets to provide effective design and marketing services to get their phone ringing and door swinging.

When you work with Lighthouse, you can be confident that you are partnering with the right marketing agency.