Local Search – Strategy Guide for Small Business
How does your business appear when people search for services or products in their area. We share tips and insight into what local search is and what to focus on to improve your local search rankings.
Search Engine Optimization
Search Engine Optimization - SEO
Search engine optimization is how you gain free traffic from the search engines. Ranking in search is earned based on many factors. While the search engines do not provide us with specifics, they do provide us with guidelines to follow that are built on Expertise, Authority, and Trust (E.A.T.).
E.A.T is achieved through your website content, links, and reputation. Each aspect of our SEO campaigns focuses on these “requirements” to effective rank your website in search engines.
If you have a local business and want to build up search rankings in your area, look at our local search optimization services.
The Lighthouse SEO team has extensive experience in search engine optimization. We follow a high standard of service based on Google’s guidelines and proven methods. Not all agencies follow this principle, and their clients pay the ultimate price. As a provider of Search Engine Optimization (SEO) and internet marketing services, our goals are to improve traffic, rankings, and conversions while achieving a positive ROI.
Search Engine Optimization Services
Keyword Research
The first step is knowing what phrases and words people search for when looking for your products or services. We dive deep into historical data to see how people search for the services you provide and the products you carry.
Content Building
We help optimize each page of your website improving the content and copy to not only give your website visitors what they need to decide to do business with you, but to also make the copy search-friendly, so it is found in searches.
Website - Technical SEO
How your website ranks in searches is much more than just words on a page. It involves the structure of the data on your website. We include the sitemaps and snippets of code (Schema markup) so that search engines like Google and Bing can understand what your business is all about and provide better search results.
Link Building
Backlinks are a crucial component of seo. Backlinks are links that point to your website. For quality search engine optimization, you need high-quality links pointing to your website. We have connections with many of these relevant and high-quality websites.
Ruth Haugan
Canine Behavioralist
“I’ve worked with Richelle on 2 different web design projects. Both times she has hit it out of the park. I’ve had so many positive comments about my sites over the past 6 years. Richelle’s expertise is web page design and online marketing has been so helpful! I’m very grateful for her designs, ideas, guidance and help with my online presence and other marketing ideas!”
Chris Garrison
Cleaning & Restoration
“We have been very impressed with the results already with less than 30 days into our agreement. Richelle has captured the concept of my industry quickly allowing her to pinpoint my market audience. Very glad she is apart of our team!”
Amanda Todd Daniels
Attorney at Law
"Looking for a website for your business, which potential clients will actually see? Lighthouse Web Designs is just the company to use. I had hired another company to put together a website for my law office, and spent thousands of dollars in the process. My website never showed up anywhere near the first page on Google and other search engines. After hiring Lighthouse they immediately honed in on what I needed, and now I am finally staring to get calls from potential clients telling me they saw my law office website on the first page of Google, and it is all thanks to Lighthouse Web Design & Marketing."
Our SEO Approach
Learn the Basics of SEO
6 Critical Steps to Remember if you Change Your Business Name
Changing your business name seems like a simple decision. However, there are crucial steps that must be done or you lose out on leads and visits online. Not to mention, confuse your customers. We provide 6 steps to change your business name to prevent that from happening.
Internal Links – Guide your visitors one link at a time
Internal links are a key factor in search engine optimization but are also a benefit to your website visitors. These links point to other areas of your website and are a key part of search engine optimization. Let’s break down these links so you use them effectively.
