Social Media Marketing & Management
Social media is an effective way to build up visibility for your business, reach new customers, and connect with your customers. The demand for business transparency and factoring in that social media gives the population a voice can be challenging when dealing with social networks.
Lighthouse Web Design & Marketing is well-versed in how these social media networks work and can guide you to which platforms are best for your business to focus, maintaining the chaos, all while seeing results.
During your consultation, we will review your goals and set attainable expectations for each network. Social is just one of the tools in your arsenal that help you see online success.
Social media is where people hang out to have fun, catch up with friends, and share their world. As a business, it can be challenging to fit in that space holding a “Buy Me” sign. There is a balance that you must find to marketing in that atmosphere without coming off like an icky salesperson.
We are familiar with each network and know how to find your target audience on each social media channel. We then build visibility campaigns allowing you to reach those that are more likely to purchase or request more information from you.
The Social Media Algorithm
Social networks have an algorithm that limits the number of promotional posts that land in a user’s newsfeed. An example, on average, 2 – 3% of your followers see your post from a business page; a harsh reality that can be disheartening.
If this weren’t the case, we would never see the new pictures of our sister’s baby or your friend that just got engaged. We would see a lot of businesses pushing their stuff. I would bet that we wouldn’t spend too much time there. Right?
Lighthouse understands this algorithm, which is built on engagement and can help your message get seen by more of your followers.
Social Media Engagement
Social media engagement is what leads to more sales and leads to your business. We just mentioned the algorithm. A crucial part of social media is getting people to engage (a like, a comment, tagging, pinning, or sharing) your posts. Engagement increases the visibility of the post since they are sharing it with their friends and family. The social media networks also see this as a great post and help your post have more visibility to your following.
Lighthouse Web Design & Marketing work closely with you to create content that will get engagement. While we have been known to do so occasionally, they are not just cute pictures of puppies, kitties, and babies.
Chatbots became popular in 2017. Since then companies are having fun with the idea of a 24/7 virtual assistant that can assist their customers, deliver content, and engage their users.
Chatbots are like email marketing but much better. At Lighthouse we work within your goals to build sales funnels using chatbots, build up a subscriber list, and engage your customers on a whole new level.
Does the idea of chatbots interest you? We have combined this part with proximity beacons to reach customers on a whole new level.
Analyze & Shift
Social media networks change regularly. At Lighthouse, we stay in front of these changes and adjust as needed to make sure your social media efforts are effective.
Frequently Asked Questions
- Do you do all of our social media posts?
- We can. You are encouraged to take part day to day social media activity. Posting pics of staff, jobs, events, etc. are all items that help your business stand out on social.
- What about Reviews?
- Reputation is a huge part of social media, it is where the conversations happen. We assist with monitoring and handling mentions of your business on social media, both good and bad.
- Is there a contract required?
- Yes. We do require a contract for our social media services. Typically, the longer the contract the less the monthly investment. We offer 3-month, 6-month, and 12 month plans.
Do you need help managing your social media efforts?
Request a quote, we will review your goals and put together a plan based on your specific needs.Request a Quote