Social Media Marketing & Consulting
Social media is an effective way to build up visibility for your business, reach new customers, and connect with your customers. At Lighthouse, we couple a social media marketing strategy along with social listening and engagement campaigns that reach and attract your customers.
Our Social Media Management & Consulting Services help your business grow brand awareness, relationships, and website traffic.
Lighthouse Web Design & Marketing is well-versed in how these social media networks work and can guide you to which platforms are best for your business to focus, maintaining the chaos, all while seeing results.
During your consultation, we will review your goals and set attainable expectations for each network. Social is just one of the tools in your arsenal that help you see online success.
Develop your Brand Awareness (Followers)Growing your audience on social media will help you increase word of mouth and referrals. Our social media marketing and management services help you increase your followers with people that match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement)Your audience is more likely to buy from you when you build a strong connection with them. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increase Website Exposure (Traffic)Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Social Media Marketing
Too busy to post as often as you should on social media? Our social media management service plans were built to take on all or part of the social media tasks needed for effectiveness.
Lighthouse will develop social media strategy specific to your needs and goals, develop a calendar, and work along side your business. We then track every metric keeping your business relevant and visible.
Social Media Consulting
We develop the strategy and help you put it to use with our consulting plans. Often you are comfortable posting, engaging and keeping up with your own social networks but need a little help making your efforts effective.
Our social media consulting services includes extensive research to develop an effective keyword strategy, focus on the channels where your target audience hangs out, we track, measure, and report the metrics allowing us to focus on the things that work and fix what doesn’t.
The Right Social Channel for your Business
With extensive experience generating results on each platform, we work with you to determine how to position your brand to achieve the greatest social reach.
We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.
Social Media Servies
Social ListeningListening in on brand and company mentions on social media is key to staying on top of your company’s reputation as well as opportunities to reach your target audience. Lighthouse uses social listening tools allowing us to follow the conversations around your company and industry.
Evolving CampaignsLighthouse stays on top of the changes to social media and how they affect your goals and strategy on each network. We adjust allowing your social media strategy to evolve around the ever-changing world of social media.
Social StrategyEach social channel is different, it is more than just posting content and adding social icons to your website. We develop a fine-tuned strategy for each channel based on how your audience uses it. We then monitor and adjust based on performance and changes to the networks. Allowing you and your audience to be heard.
Staying RelevantYour brand exists within an active social community. With website audits and competitor analyses, we gauge your brand’s position in that community.
Frequently Asked Questions
- Do you do all of our social media posts?
- We can. You are encouraged to take part day to day social media activity. Posting pics of staff, jobs, events, etc. are all items that help your business stand out on social.
- What about Reviews?
- Reputation is a huge part of social media, it is where the conversations happen. We assist with monitoring and handling mentions of your business on social media, both good and bad.
- Is there a contract required?
- Yes. We do require a contract for our social media services. Typically, the longer the contract the less the monthly investment. We offer 3-month, 6-month, and 12 month plans.