This is the first part in a month long series about using a blog in business. During the month of February we will be learning what blogs are, how to use them effectively along with some tips and advice of what to put in your blog.
I figured the best place to start is what a blog is. According to Wikipedia, the free online encyclopedia, “a blog (which is a contraction of the word weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.”
Often blogs are seen as journal entries for personal websites however businesses have jumped on the blog freight train and are running with it. Businesses are using these blogs to connect with their existing and potential customers and clients like never before.
They might include an explanation of a product or service, an announcement of a new product or service; and the most effective blogs will add a little fun along with the message.
Won’t a blog make me look unprofessional?
No. Social networking is at an all time high right now. Small business has figured out that it is okay to be “small.” Big business is struggling to not seem so big. Coca-Cola and Pepsi both hired guys to twitter (lucky guy). Consumers and clients want to get to know you now.
During the month of February I will write more about what to put in your blogs, how often you should update them, how to use your company’s blog to attract new customers and clients and how to re-engage your existing client/customer base.